NIKE

Nike’s Global Sportswear team tasked our team with the challenge of generating buzz and testing for the brand’s new winter line of SneakerBoots and Tech Pack Aeroloft jackets. In Shanghai, we launched a media and VIP influencer event, Test Stride, to showcase the weatherproof benefits of both product lines.

Our hi-tech displays led participants to the main attraction: a 170-foot-long interactive obstacle course featuring rugged terrain, a flooded street, and a barricaded alley. This competitive event utilized human motion to trigger visuals and track participants' scores in real-time, with a 30-foot-wide display showcasing their victories. By going beyond traditional product trials, Nike Test Stride created an authentic and shareable experience for even the most discerning attendees. The event received worldwide coverage and generated excitement for Nike's premier streetwear and fashion media outlets.