150 Media Stream

Situated in the lobby of 150 North Riverside, Chicago’s exclusive new commercial tower, a stunning video canvas of more than 3,000 square feet serves as a dynamic digital sculpture for tenants and visitors alike. Dubbed 150 Media Stream, the permanent installation features commissioned works by both established and budding artists from across the globe.

To avoid excessive repetition of contributed artworks, an intelligent content library was designed that will continually transform over time and empower 150 Media Stream’s curators with maximum visual flexibility. Using generative algorithms to heighten originality and relevance, the system is programmed to address seasonal, monthly, weekly, daily and even real-time considerations.